Healthcare · Web + Mobile
TicketFireTicketFire
WebiOSAndroidMarketplace · Web + Mobile
A robust mobile app and web marketplace that reignited the way people buy, share, and sell tickets digitally.
Outcome
TicketFire's redesign has helped them scale toward 80k+ satisfied users with an average rating of 4.7 stars on the Apple App Store.
Insight
TicketFire had amassed 70k+ users within their ticket-digitizing app, but the team needed to modernize the experience to keep up with fast-scaling operations. The app needed to pivot more toward the user — organizing key features and making room for future ideas.
Idea
By strategizing user personas, we created a holistic view of the interface that would best serve TicketFire's customer. That perspective was the catalyst for a new system with more usable screens and a scalable design system. We collaborated hands-on with executives, marketing, operations, and developers to perform discovery and test prototypes of the redesigned interface until completion.
“We wanted it to be current, cool, and increase the usability of it.”
Impact
The user base increased month over month and the app is now rated 4.8 on the Apple App Store. Thanks to the scalability built into the design system, the product team can run product sprints without being held back by UI/UX details. TicketFire continues to engage us for ongoing product and website updates.
“Our ratings and registered users have gone way up since we redesigned the app. They exceeded our expectations in all ways.”
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