There are three viable ways to embed an Instagram feed today, and they're not all created equal. The wrong one will throttle you when you grow; the right one will quietly hum along through a viral moment.
We're going to recommend the second of these — a static fetch through Instagram's Basic Display API, refreshed nightly. It costs zero and looks great.
By the end of this post you'll have a working feed that respects rate limits, caches sensibly, and degrades gracefully when Instagram's API has a bad day.



